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  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides...

  3. How to Optimize Your Content Strategy With Social Listening

    We also can see that a significant portion of the conversation is happening on Twitter. Due to the very broad nature of yoga, many people on Twitter are talking about products, working out, fitness and even some things that may not be related to...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. pic.twitter.com/qaknvITdGy Are you going to use multi-lingual Twitter handles and are they registered and...