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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. The wonderfully "free" social platforms that society has embraced...

  3. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. source=twitter, visitors from Facebook to http://www...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with journalists should really look to building relationships with their local journalists on LinkedIn first.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". chose Twitter; 82 percent LinkedIn; 77 percent YouTube; 71...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    For example, you will want to connect with all your influencers by commenting on their blogs and syndicating their content via Twitter, Facebook, and your own blog. Look at your Facebook newsfeed or Twitter stream for examples of this.