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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And just like in Facebook's early years, early adopters will reap massive rewards. Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And Neil Patel noticed that 1,500-word posts...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  4. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Before Facebook, Twitter, or Pinterest, Google was already amplifying...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.