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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sponsored Stories Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. It's Twitter.com/brand or Facebook.com/brand instead of...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The report of growth for mobile social advertising revenue comes as Facebook...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed...

  5. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook Inc.cv-1726, Facebook founder Mark Zuckerberg is quoted as calling trusted referrals like Sponsored Stories the “Holy Grail” of advertising. Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories.

  6. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. Ads are good, but stories are better. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and...