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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a Facebook-killer. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith...

  2. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear...

  4. March Madness = Search and AdWords Madness?

    Since the Facebook page isn't dedicated to a specific year, it is feasible that most Facebook Likes are initially acquired and then remain from year-to-year, hence why there aren't that many new Likes from week-to-week.

  5. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its Facebook Home app. The Android software allows users to skin their smartphone with a Facebook overlay that puts social networking front and center.