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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And just like in Facebook's early years, early adopters will reap massive rewards. And Neil Patel noticed that 1,500-word posts...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The CTR for mobile ads targeted to Apple devices is .46 percent. Chinese customers tend to be highly price sensitive, so discount...