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  1. Writing Your Way to the Top of Search and Social Results

    Facebook users respond best to words such as "Inspires," "Discounts," and "Submit" Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms.

  2. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  3. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. Through device pairing, cross-device attribution can be implemented to measure new...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. A link-building strategy that is distinctly different from your competitors will help in building a unique brand image and prevent...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    This was in stark contrast to Facebook, where much of the conversation two weeks ago revolved around the ALS Ice Bucket Challenge. Recently, Twitter began tinkering with the feed by featuring content that users didn’t sign up for, and, according to...

  6. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  7. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...