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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Whether they commented, +1'd, or shared, that list of users is actively engaged and...

  4. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In addition to censorship of material on Google, the Chinese government blocks popular websites such as Facebook, Twitter, and YouTube. In 2013 there were issues with users searching "dangerous keywords," which led to them being kicked off the...