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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Facebook reported that in 2013 its mobile app ads helped drive more than 145 million installs.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Recognize and reward your influencers, the people who are actively referring their friends and followers to your...

  3. Twitter Speak From @ to Z – Terms & Definitions

    You can call them friends or connections, but "followers" is the most used term. It works well if you want to create different lists for different subject matters or with different groups of friends. This symbol is called a hashtag and it can...

  4. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    My second day as a Facebook intern coincided with a company-wide Hackathon, and I spent the night aiming to implement a way for my friends and me to find old posts we had written. Document data contains the post data Facebook uses to rank results...