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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Recognize and reward your influencers, the people who are actively referring their friends and followers to your...

  2. Twitter Speak From @ to Z – Terms & Definitions

    You can call them friends or connections, but "followers" is the most used term. It works well if you want to create different lists for different subject matters or with different groups of friends. However, many agree that overall this is a great...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins went on to say that the only thing that's more important than influencing consumers via email when it comes to purchasing on mobile devices is your friends. Make sure there's simple implementation on any ESP platform.

  4. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    When asked if brands need to rethink social advertising, Lyon says social commerce does have a way to go, and that brands should perhaps focus on "influence messaging" and sharing among friends versus direct calls to action.

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. You can watch the entire interview here, and get additional thoughts from Kawasaki about email...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. B2B Marketers Say Twitter is Now but Google+ Is the Future...