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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. They’re also looking to site search data. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011.

  2. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The Facebook Exchange (FBX): Retarget select...