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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Go where they are: Facebook, Twitter, LinkedIn...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. You don't own your profile and they can disable...

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These promotion channels are items like your website, blog and your social media platforms (Facebook Page, Linkedin group, Twitter account etc. These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    For example, on Facebook if you log in or open an account, you have to use an email address. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, "I check my AOL account after my kids are in...

  6. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. But since it will save us from having to type in a password when we access an account online...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...