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  1. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do we have a dedicated account manager? Does [VENDOR NAME] offer integration with Facebook? Post to news streams? Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Establishing Google Authorship of your content, and tying it to your Google+ account. First we saw the rise of mega platforms like Facebook and Twitter. The good news is that looking back, it's easy to see which direction the trends are heading in...

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air collaboration or pseudo talk show.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. You don't own your profile and they can disable...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Facebook tests Graph Search ads and debuts CPA bidding. Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard...

  7. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. Until we see a large-scale, long-term study on the effectiveness of...