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  1. Cross-Device Measurement: Believe the Hype

    Marketers are able to connect user activity through a specific user identifier that is common across each device. Social Login ID: The ID associated with their social account. Facebook recently commissioned a study that showed multiple devices are...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have an API we can connect with? Do we have a dedicated account manager? Does [VENDOR NAME] offer integration with Facebook? Choosing a local search automation vendor can be a complicated and intimidating decision for companies...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to connect the dots by using that other channel to get them to re-engage. So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots.

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Google+ was designed to connect all those dots. I'd hazard a guess that four connection points could connect me to the Pope. I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    What it Means to Your Personal Brand When You Connect on LinkedIn – Fast CompanyBefore you accept that invitation to connect on LinkedIn, remember: "You are whom you choose to befriend". Also, anyone wanting to post a comment will need a Google...

  6. How to Create a Social Media Editorial Calendar

    Connect with Print Campaign Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Today’s editorial calendar takes into account web content, company press...