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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    For example, diving deep into a "boring" topic like squeezing performance from broad match keyword strategy could make a big difference in your account's volume and ROI. We know to remove navigational terms like "facebook", "youtube" or "craigslist...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Go where they are: Facebook, Twitter, LinkedIn...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. Facebook reported that in 2013 its mobile app ads helped...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Cutts statement seems quite definitivie that no, those signals aren't taken into account. There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).