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  1. Writing Your Way to the Top of Search and Social Results

    Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example, Google’s and Facebook’s ever-changing algorithms. Facebook users respond best to words such as "Inspires," "Discounts," and "Submit"

  2. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  3. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  4. Cross-Device Measurement: Believe the Hype

    Facebook recently commissioned a study that showed multiple devices are now an integral part of our lives and switching between them is becoming standard practice. If there is a method to prove that an ad seen on smartphone resulted in a later...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides...

  8. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  9. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Facebook showed just more than $2 billion in net revenue in 2013. Worldwide, Google held about 56 percent net share revenue, while Facebook held about 13 percent, eMarketer reported. When it came to mobile ad revenue, eMarketer reported that Google...