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  1. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...

  3. Rise of the New School SEO Professional

    Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Local Search: Ad spend on local search is projected to grow from $1.2 billion to...