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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent) and more. On the paid side, smartphone cost per click continues to be less overall than tablet...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Then, Animoto's technology does the editing work and in minutes your video is ready to place on your website and share via email, Facebook, Twitter or a link. Search Engine Watch (SEW) interviewed Brad Jefferson (BJ), the CEO of Animoto.

  6. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than...