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  1. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Tolstoy's lasting influence is a testament to the power of his art, which will remain relevant as long as the questions of life and death occupy our minds, which is to say - forever. The doodle is shareable via Google+, Facebook, Twitter, and email.

  2. How to Solicit Feedback from Prospects and Customers

    Did they have additional questions? If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. We hope he's had a great time, but since we haven't received a letter since his...

  3. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. You want to respond to questions your customers are tweeting and respond...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Here are a few questions to get you started: Questions like these help you to evaluate public perceptions in the social space. To really get a feel of what is going on in the network you’re connected to through your community, you should pull...

  6. Forget Big Content – Small Content Is Critical to Search Success

    Understanding what makes them happy, sad, angry, and enlightened will ensure you are positioning your content to answer those burning questions they'll be searching for later on. By typing in a number of key phrases into the tools, you can quickly...