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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Guest blogging used to almost be seen as a badge of honor for the ones writing the guest post, especially when a high-profile website asked for or invited others to guest blog. In essence, it was a big deal when a high-profile website thought your...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For social, the Facebook Exchange (FBX) represents a...

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Optimization is a vital part of each social media profile (an owned asset) as well as the updates, posts and comments posted on social platforms. On-site reviews, comments, photo sharing, conversations as well as Facebook Likes, Google +1's, and...

  4. Driving Consumer Insights With Mobile Analytics

    According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a third profile with an Include filter just for the mobile...