In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a...
Yet their Google+ page – with a not-shabby following of 5,000+ and with a definite increase of traffic by people who have read the article and are comparing their Facebook and Google+ engagements – and they still have neglected to update their...
LinkedIn also provides multiple paid opportunities to use the tool as more of a CRM with features like Lead Builder and Profile Organizer. B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational...
Need-It-Now Profile However, before you even begin to execute any strategy of customer segmentation, you have to understand the different profiles of multi-channel shoppers and consider the right tactics to monetize each profile.
Bringing people together in Drive – Google Enterprise BlogGoogle Drive gets social features: Google+ profile pictures and chat button. What is being done to detect and remove results from larger sites when they don't have unique content that is...
As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on your Pinterest profile too. Demographics: A closer look at the demographic profile of Pinterest users reveals few surprises.
Once you have your profile set up, the GA reports for mobile websites are pretty much the same as what you see for your desktop/laptop site. Note: Keep original profile unchanged! Add filters to the new profiles (not the original profile!
Facebook Profile Image Next up, your Company Page needs a profile picture, which will display at 160 x 160 pixels but must be at least 180 x 180 pixels to upload. On your Company Page, the profile image partially overlays the Cover Image and...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an...
Obviously, social signals are playing an increasing role and are important in developing a natural profile but for now at least, we see the competition for links as the force majeure. A bigger backlink profile is not necessarily the best.
When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. Find the Links section on your Google+ profile and click Edit:
How to Configure t just about having a profile, it's about engaging with your audience and providing the answer to questions they may have regarding your products or services. We believe every brand should claim their name in the top social media...
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. Get creative and add news feeds from Instagram, Tumblr, and Facebook to the online...
If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center Blog, and – of course – his Twitter profile. This helps explain why we believe deeply in partnering with leaders such as Facebook, Twitter, Quora, etc.
Sites like Twitter and Facebook are seriously trusted sites, and a profile link there is obviously going to be a good link, but the interaction there is also a good source of trust for a brand. Interestingly, Marmite's Facebook page only has 54...
New services promising link profile cleansing and webmasters being given the opportunity to disavow the very links they so eagerly went after (and perhaps paid for) not long ago. What content would you trust more, content you find on 7million-press...
Definitely make sure that you're properly set up with a Google+ author profile though, and make sure that if you do guest post somewhere, you do it on a site that also adds value to the web (and your niche) and doesn't exist only to host guest posts.
Know which keywords people interested in your product or service search for and optimize your profile. Know your top 3 strengths and skills; optimize your profile to showcase them. Use Profile Organizer as your CRM LinkedIn tool, available with all...
Also, ideally, as a brand you want your entire online presence to be available to people searching for you, whether it’s an app, a social media profile, or other web property. Facebook. It appears the seven results are triggered on Google mainly...
You can also connect your other social network accounts (Twitter, LinkedIn and Facebook) to your Vivastream profile, and allow people to follow or connect with you directly from Vivastream. Once you’ve verified your account, make sure you have a...
