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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If content is placed on a big publisher first as an exclusive, they should be linked to from additional outreach/coverage - with the client/brand as the original source - this is how a PR story would break and it’s how a natural link profile would...

  2. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct.

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...

  4. How to Dominate the Entire First Page of Google

    For more information on how to set up your publisher profile, check out this Google+ starter guide. The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For social, the Facebook Exchange (FBX) represents a...