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  1. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Furthermore, these customer groups can then be expanded through Lookalikes to find similar people, based on their demographic profile. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you aren't likely to follow an account that still has the generic Twitter egg for a profile picture, you shouldn't follow an account that still has the generic G+ silhouette. This means that, unlike Facebook, a brand is free to follow any other...