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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. This renders the open APIs that networks such as Facebook and Twitter have...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  3. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    This really isn't shocking when you consider that many people take to social media, particularly Facebook, to complain about their cell phone or Internet company. Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven't already done so and start monitoring activity via a platform such as Tweetdeck. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...