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  1. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. After all, it's in the best interest of the...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. Yes, your article may have gotten X Facebook Likes, but is that the average for the site, or an increase of some...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    The Facebook insights dashboard gives you all of the analytics data for your Facebook page. For example, you may use Social Sprout, a paid management platform and Buffer both with Bitly then review data in individual platforms or as a whole through...

  6. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  7. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. Keep in mind that Facebook isn't as transparent with hashtag activity, and LinkedIn doesn't yet recognize hashtags.

  8. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. This renders the open APIs that networks such as Facebook and Twitter have...