According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Companies in highly regulated industries can simplify the selection process by...
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
We've rallied a team of developers to build the iRank platform which turns outreach into a scientific process.iAcquire Brand Voice Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time...
The ongoing sharing of valuable, relevant content that caters to the specific interests and intents of users on each platform you have a presence on, can have significant impact on the visibility and prominence of your brand.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
Taylor Aldredge, in charge of digital and social media for Boston-based Grasshopper, a provider of virtual phone systems, believes hashtags will help bridge the gap for Facebook users with more people outside of their network, which will change...
For search and content marketers it isn't just the platform but also the data behind it that makes it really exciting. One way to do this is to pull data from key relevant pages across Facebook so that you can see exactly what is being shared.
Contributing to their Facebook Pages etc Idea creation: Have specific brainstorm sessions for: each persona, every content type you want to use, semantic phrases and niches, every platform (blog, microsites, tumblr etc) you aim to include in the...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? While initially confusing, everyone has settled into the new Timeline Facebook brand pages rolled out early in the year.
As an in-house SEO, you can work closely on your Facebook brand pages to ensure that all pictures, posts, etc.are tagged correctly and optimized for search. In 2012 we saw steady growth on Google+ and new features being launched on the platform.
Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with find value adding.
The recently launched and funded marketing and social engagement platform lets brands better analyze and use the earned media they are generating on Instagram. Instagram’s platform is prime to incentivize user-generated content.
Analytics reports how many visitors were referred by social each social network; Twitter, LinkedIn, Facebook, Pinterest, Stumbleupon, YouTube and other networks, and displays which content page URLs were shared on each platform.
The multiplicity of platforms means adapting or prefacing content for each social media platform. Instead of creating just a piece of on-site content, have a tweet and a preface for Facebook or Google+ ready.
Simply put, consumers tend to buy from brands whose Facebook pages they like. Social should be a community-driven platform, which encourages email acquisition. Facebook users who liked the Facebook page of a popular smartphone manufacturer were 5.6...
You should definitely use Twitter and Facebook as well, and any other platform that looks good to you. Yes, a lot of people don't use or even like G+ (and it's taken me a very long time to come around), but I think it can be used to get people...
Pile these on top of managing a multi-faceted social presence that includes Facebook, Google+ pages, and blogs, then stir in organic content such as search engine optimization, local listing pages, and reviews, and the process often becomes...
