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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The platform doesn't matter that much. Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And just like in Facebook's early years, early adopters will reap massive rewards.

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    And what better way to tease them than using a platform designed for real-time marketing. Search Engine Watch expects to see more granular metrics being added to the platform in 2014. But this understates Vine's actual reach because after instantly...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This will be fed by the launch of Facebook's new video ad platform, while Twitter will also play a big part in 2014. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market...

  7. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...