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  1. Extending Your Google Analytics Functionality With the Application Gallery

    There are applications that help you tag and track various links, WordPress plug-ins for tracking your blog in Google Analytics, and third-party tools to help you create more attractive dashboards. Not all of the "apps" are – strictly speaking...

  2. Congress Checks Into Facebook, Twitter, Foursquare iOS App Data Collection

    Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S.lawmakers requesting information on how the apps collect consumer data.

  3. How Advanced Marketers Will Use Facebook in 2012

    We saw a variety of custom Facebook applications (tabs) paired with Facebook ad buys – where requiring a Like (the becoming of a fan for that page) was the first or even final call to action. This authorization includes access to 3-4 of your...

  4. Google+: Apps Support, Sergey Brin's Addiction, Real Names and Identity Provider Accreditation

    This means Google is now a qualified identity provider for some federal applications. A developers platform is coming; this isn’t expected in the coming months, though. Not surprisingly, Gundotra did take a few good jabs at Facebook, as well.

  5. How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips

    There are many location-based applications these days, all vying for your business. Pick a Platform (or a Couple) Do your homework and check out the top platforms (Foursquare, Gowalla, Facebook Places, Yelp) and see if your target audience is using...