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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social experience.

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Of the .71 percent of social conversions, visual marketing platform Pinterest saw the highest spend. He goes on to say, "these are the kinds of social media programs that would count as social-referred visits and conversions, such as Twitter offers...

  6. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It was never intended to be a social media platform. It was never intended to be a Facebook-killer. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually...