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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Sponsored Stories It's Twitter.com/brand or Facebook.com/brand instead of...

  2. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Sponsored Stories: a method to reach friends of current “fans” Brandi decided to brand her Facebook page as Lolly Wolly Doodle (her nickname for one of her children) and see what happened. Increased Sales: Lolly Wolly Doodle’s Facebook page is the...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed...

  5. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories. The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation...

  6. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    He said that number represented a huge increase over the 16 percent of fans that Pages reach without ads or Sponsored Stories. We are evolving from advertising to stories," Hoefflinger said. Ads are good, but stories are better.