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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. LeadPages is a provider of landing page templates of all varieties: you can pick up sales pages, launching soon pages...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? What is the average page load time for the location pages? Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via...

  5. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. +Post ads on the Google Display Network have been out of beta for several months now...

  7. Google Must 'Forget' Unfavorable Search Results in Europe

    However, it could still be linked to and shared on other platforms such as Facebook and Twitter. While neither Facebook nor Twitter are technically search engines, there is concern that the ruling could eventually be expanded to include those sites...

  8. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook...