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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo gallery, for instance. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook...

  2. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. While they don't like the Yellow Pages, they understand how it works (or...

  5. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not causation. Facebook and Twitter pages are treated like any other pages in our web index so if something...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    Keep in mind that the absolute most successful websites on the net are built around tools, whether it's Google, Facebook, Amazon, or Wikipedia. A rich Brazilian businessman named Chiquinho Scarpa attracted a great deal of press (and hatred) when he...