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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a...

  3. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. Google Suggest is a fun and enlightening way to do keyword research.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. Log into Google Analytics. It will open in Google Analytics. Thanks to Google Analytics, we have all the data necessary to formulate...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    And just like in Facebook's early years, early adopters will reap massive rewards. Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And Neil Patel noticed that 1,500-word posts...

  6. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Spend time engaging people you do care about as followers on Facebook instead of buying followers that don't matter. We're all learning the hard way what it means to be in a fight with Google. Anything from an IP address, a C-class, a map of cross...