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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. After all, whenever someone shares something it can show...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic. And just like in Facebook's early years, early adopters will reap massive rewards. And Neil Patel noticed that 1,500-word posts...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. At the end of January, Facebook announced the global rollout of Custom Audiences...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. Agencies should steer inexperienced customers into PPC first because it...

  5. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    This change will definitely hurt businesses running branded pages on Facebook that don't want to pay for Facebook advertising for visibility. This will definitely hurt businesses, as they’ve already been hit with the impact of declining organic...