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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    We know to remove navigational terms like "facebook", "youtube" or "craigslist" and even adult terms. But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? GWT doesn't give you page-level rank data. That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept...

  4. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor It's like AdWords Editor for Facebook. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. A single report designed as a starting point for page analysis. This report displays landing page URLs along with the page titles...