So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Since news of PRISM broke earlier this month, tech giants such as Google, Facebook and Twitter have said they would like to reveal more about the requests they receive from the government, and what they provide, in order to prove to wary customers...
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. Just last week, Inside Facebook revealed sponsored search results were among the features to be cut.
Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook. Facebook announced hashtags last week, giving validation to everyone who used the original Twitter...
These posts will more often than not be shared on Facebook and Twitter by the venue, associated staff and any brand advocates they may have. Debra Mastaler: I have two outlooks on this issue: first, what people do on their blogs or their Facebook...
Her company's testing has shown that the auto-bid management system in Facebook tends to be a fairly reasonable way to manage bids when marketing managers don't have the time to manage bids manually, she said.
Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.
I can’t say what will catch on and stick in the future, but it seems clear that the established platforms like LinkedIn, Facebook, Twitter, YouTube will continue to be important…especially as we better understand how to leverage them.
Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook. Have an easy landing page showcasing your Twitter stream for easy access.
The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter, Facebook, YouTube, and LinkedIn. Let's look at how you can monopolize all brand real estate on the first page of Google.
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). Sheryl Sandberg (Facebook, Lean in) Not many employees have the gumption to start a campaign alongside their regular job responsibilities but one COO...
You have the option of signing in with your Yahoo ID, through Google or through Facebook. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your...
Still, she said, some brands might be a little uneasy about the arbitrary verification process, particularly since Facebook hasn’t outlined the requirements for verification or the ability to request a profile or page be verified.
The report also reveals that larger businesses were much more likely to agree that Facebook was effective, but this could also be from a number of factors, such as higher brand awareness overall and targeted traffic from their company brand site...
He goes on to say, "these are the kinds of social media programs that would count as social-referred visits and conversions, such as Twitter offers, links to specific products on Facebook, and similar executions.
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates...
In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: Here's how the Search Engine Watch Google+ page looks upon arrival: Alternatively, you can always voice your opinion at the Google+ official...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...
