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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Links from unrelated sites only work if the content on the page that provides the link is directly related to the content on your webpage...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Facebook signals rank number one, followed by Google+, Twitter, and Pinterest, Searchmetrics says. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized...

  3. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) StumbleUpon, Facebook, Outbrain, Taboola, etc. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He said this loss of referrer data affects organic links, including Facebook. In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. We still have Google Trends, we still have page...

  6. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or...

  7. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180 million tweets and 280 million posts on Facebook. Take advantage of the opportunity to be involved and active on social media, whether it's...