In January this year in an interview with Bloomberg, Mayer talked about creating powerful personalization technologies through the “interest graph,” and says of dominating organizations such as Google, Apple, Facebook and Amazon, “there’s always...
A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: Here's how the Search Engine Watch Google+ page looks upon arrival: Alternatively, you can always voice your opinion at the Google+ official...
Keep track of how others are putting this great add-in to use on the GeoFlow Facebook page. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...
Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. This will bring you to a page that allows you to track activities including what's being pinned from your site, who is pinning it...
To learn how to get your hands on a free copy of "Search Engine Optimization: Your visual blueprint for effective Internet marketing", visit SEW's Facebook Page. The third edition adds information about connecting with Pinterest and Google+ as well...
Facebook: Create a Facebook Page for your cause. A recent Facebook post was my inspiration for preparing this guide. They also have a convenient Facebook widget. You may not see a lot of activity on the page, but it's important to keep it fresh.
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
Another important B2B feature provided by Facebook is the ability to gain opt-ins for e-mail marketing on a business page. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. By tracking bounce rates and time-on-page metrics, you can learn what products make...
Like Facebook, where the feed is largely dependent on user engagement, brands should only expect to have good positioning in the feeds of their most-engaged subscribers. Scrolling down the somewhat confusing page, if users want a clean feed of new...
If you're a local business with a Facebook page, make sure you have selected "Local Business" as the category. Facebook Page Optimization If users can't like your page, then social connections of people searching Facebook cannot help lift your...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. These ads invite people to like an organization's official Page on Facebook.
Facebook stories A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly even...
A lot of people talk about Facebook ads as though they're all the same. When people learn about FBX for the first time, they're often surprised to discover that Facebook doesn't offer up any of its data.
It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we...
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool. Before any sort of execution, our marketing and strategy team created a near 30 page creative...
