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  1. 5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

    Once you’ve given Facebook or Twitter an honest shot, is it better to delete the account if it’s not meeting your goals, continue without much of a presence, or is there another alternative? This might be updated using basic programming to extract...

  2. Ford Retains Confidence in Facebook Ads as GM Quits

    In March, Ford ran a large, unique ad unit on the Facebook logout page. People visiting the Facebook logout page were greeted with an image of the sleek 2013 Mustang, in black. Do existing customers spend more after connecting to a Facebook Brand...

  3. 5 Vital Facebook Reports Every Community Manager Should Know

    Most all of these reports and metrics can be found in the Facebook Insights UI or in downloadable page and post level Excel reports. Let's examine Facebook Insights reports and public data sources that will help you understand, at a granular level...