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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? What is the average page load time for the location pages? Does the location page solution have social components included? Not all of the questions below might be applicable to your business, but...

  2. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  3. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: You can bring those folks to your Facebook page, where you can explain the general concept of your offer and ask for their...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Many websites rely on their Facebook page to serve as their web presence. Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. In that video, he discussed why content in the body of a...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. If you go to the About section of their page, you can often get to the list of...

  6. Google Must 'Forget' Unfavorable Search Results in Europe

    However, it could still be linked to and shared on other platforms such as Facebook and Twitter. While neither Facebook nor Twitter are technically search engines, there is concern that the ruling could eventually be expanded to include those sites...