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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. The frequent use of Facebook and Twitter on mobile devices will lead the sector...

  3. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. Mobile Sponsored Stories work in that they have the...

  4. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    We are not selling mobile separately," Carolyn Everson, Facebook's VP of global market solutions, explained during a press Qs was able to reach 98 percent of its Page's fans using Reach Generator. He said that number represented a huge increase...