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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. Other media companies looking to succeed in mobile might take a page out of BuzzFeed's playbook, and realize that...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also predicts that automobiles will be the new developer platform over the next few years. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and...

  3. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. First we saw the rise of mega platforms like Facebook and Twitter. Companies with existing content strategies will need to assess the role of mobile, specifically.

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. So what exists today is a massive platform for self-expression and sharing of...