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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. s=gaw), the visitor will see a different phone number. Google can now dynamically change the phone number based on the campaigns or keyword used.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. Social Media Monetization in a 'Mobile First' World

    Social brands such as Instagram, SnapChat, and Vine are all recent examples of mobile-first success stories, which represent an evolution in social media by focusing on the single core utility of capturing and disseminating interesting content...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated...