In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. Through the evolution of local search, one thing Yelp, Facebook, Foursquare and others share is investor pressure...
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Consumers are making more of their purchasing decisions on mobile devices – whether on a...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. What is being done to detect and remove results from larger sites when they don't have unique...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many...
Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content. Facebook Deals (Facebook Deals also have potential...
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities?
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...
There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...
Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy. Optimizing for Mobile s in 2013 will take much more notice of measurable SEO practices and //integrated marketing practices.
While initially confusing, everyone has settled into the new Timeline Facebook brand pages rolled out early in the year. Bing was especially proud of their ability to integrate social activity (Facebook) into the SERPs, an important feature they...
As an in-house SEO, you can work closely on your Facebook brand pages to ensure that all pictures, posts, etc.are tagged correctly and optimized for search. A search that's more driven by friends and their recommendations by leveraging Facebook’s...
It's everything from a massive site like Wikipedia to a single tweet to a Facebook wall post to a G+ update to a mobile app to a PDF document to a YouTube channel. You could create an app, a mobile version of your site, both, or partner with an...
Facebook self-service ads Facebook launches conversion measurement tool Using Facebook for custom audiences Facebook launches sponsored search results Bing also took an interested step into social partnering with Facebook and using Twitter, Quora...
Owned media: This efers to location pages, mobile location pages, Facebook pages, Twitter accounts, Google+ Local pages, YouTube channels, etc. Pile these on top of managing a multi-faceted social presence that includes Facebook, Google+ pages, and...
Facebook's gains come with a drastic upswing in mobile. About a quarter of Facebook engagement came from mobile users. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall.
Search for most any brand and within the top 10 organic links you’ll see SERP real estate (digital shelves) littered with branded social media pages such as Facebook.com/BRAND and Twitter.com/BRAND. Facebook and Twitter pages may be the most...
