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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally; these queries are happening...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For social, the Facebook Exchange (FBX) represents a...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. But overall, it's consistency and engagement that will influence the success of...

  4. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    The "What's Hot" feature addresses the "killing time" aspect of mobile shopping, said BloomReach, and integrates social by showing which products the site carries that are currently trending on places like Pinterest, Facebook, and Twitter.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. Use mobile landing pages to drive conversions. Jenkins went on to discuss some potential uses...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook. There are eight card types that can be attached to tweets, each of which has a...