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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Separate mobile and desktop optimized experiences Ninety percent of consumers now use search engines to shop locally; these queries are happening...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. For social, the Facebook Exchange (FBX) represents a...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. But overall, it's consistency and engagement that will influence the success of...