Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. What is being done to detect and remove results from larger sites when they don't have unique...
He adds that social ad platforms including Facebook Exchange are taking budget from other ad exchanges and networks. It seems that many search marketers have not caught up to the mobile revolution, however.
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. SEO audits need a mobile optimization component.
Learn fast, fail fast”, said Slaby as he referenced a phrase Facebook is said to use: “fail harder”. The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. With all the talk about SMB mobile presence, much can be inherently...
Also, there is their partnership with Facebook. We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. We all know the outcome, using a mixture of...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of...
Facebook dominates the social referrals but Twitter is three times more likely to refer to a video than other types of content. For publishers, Facebook-referred traffic improves video completion rates.
The frequent use of Facebook and Twitter on mobile devices will lead the sector to over $2 billion in revenue by 2017, according to BIA/Kelsey. The report of growth for mobile social advertising revenue comes as Facebook begins to roll out its...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi...
Facebook Ads are the hot topic these days (well, other than enhanced campaigns). John Lee, Clix Marketing and SEW contributor, spoke on A Friend of a Friend: PPC for Facebook. With the tracking, optimized CPM has evolved to include off Facebook...
Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals) Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business).
Facebook In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. And essential. SEO will help you position your website properly to be found at the most critical points in...
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that...
You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter. Facebook Email consumption is increasing overall and mobile devices are part of this occurrence, as most people primarily use their mobile...
