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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed. The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic.

  2. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  3. Leverage Twitter's Influence To Work For Your Brand

    It didn’t take long for the Twitterverse to quickly run amok with the campaign, quickly turning it into a series of terrible stories and dark parodies. And to take this further, maybe augment your paid search and social media messaging with some...

  4. Visual Storytelling: The Key Weapon to Content Marketing

    Rags to riches: These stories are about being true to one’s self, with one of the best known examples through Willy Wonka. One of the first resources he referred me to was Christopher Booker’s book, The Seven Basic Plots: Why We Tell Stories, which...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    No one wants to share marketing, they want to share stories. Create stories that are not just relevant to their needs but relevant to their identity too. Key points in the history of the internet were identified aswell, with the first days of...