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Facebook Million Users Sponsored Stories

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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook themselves revealed earlier this year that 5 to 6 percent of its 901 million users might be fake...

  3. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories. The proposed class-action lawsuit accused Facebook of violating California law by featuring user “Likes” as Sponsored Stories without compensation...

  4. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    Over the last year, brands have been able to run Sponsored Stories - or social context ads - based on what users "like" on Facebook or where they've checked in. A limited number of Facebook advertisers are testing what appears to be the next...

  5. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers. This is measuring the negative feedback options that exist on Facebook, which means reporting on clicks that occur on...