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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. Now, my wife's social media activity revolves around reading other people's...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    But this understates Vine's actual reach because after instantly posting videos on Vine.co, most users then share their Vines to Twitter and Facebook. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The number of smartphone users continues to grow in Brazil. Startups can assist marketers to determine and pinpoint ways to...

  5. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    So they increased the number of text status updates that appear on a user’s news feed, a change Facebook says that led to an average of 9 million more status updates by Facebook users each day. Facebook is continually running tests on the news feed...