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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Engage me: How do you collect the information you need (i.e.the data and insights, and engage them with relevant messages in the right channels)? This allows you to send targeted messages based on those past promotions and past engagements.

  2. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  3. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    This will give you insight into creating appealing messages and engagement. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. Facebook doesn’t always display properly).