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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sponsored Stories Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. It's Twitter.com/brand or Facebook.com/brand instead of...

  3. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    Word to the wise, Facebook advertisers: If you're running ads or sponsored stories in the news feed, keep a close eye on those comments and take control by hiding or deleting angry comments about "spamming their news feed," and understand that if...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. As Facebook told the BBC, "We don't see evidence of a 'wave of likes' coming from fake users or 'obsessive clickers'.

  5. Facebook Settles Privacy Lawsuit, Buys Facial Recognition Company Face.com

    Facebook Inc.cv-1726, Facebook founder Mark Zuckerberg is quoted as calling trusted referrals like Sponsored Stories the “Holy Grail” of advertising. Facebook has been ordered to pay $10 million to charity to settle a lawsuit over Sponsored Stories.