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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    In their testing, Facebook found that reducing this frequently recirculated content causes users to hide 10 percent fewer stories from Pages overall. Facebook specifically cites Pages that are sending users to a page full of ads instead of a photo...

  2. 26 Free Must-Have Tools for PPC Success

    It's like AdWords Editor for Facebook. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. While they don't like the Yellow Pages, they understand how it works (or...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. A rich Brazilian businessman named Chiquinho Scarpa attracted a great deal of press (and hatred) when he announced on...