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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. While Nordstrom dominates Pinterest and does a fair job of YouTube...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. It's Twitter.com/brand or Facebook.com/brand instead of Brand.com

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Retailers are a classic example, where lots of buzz and Facebook-only promotions will be done to drive foot traffic into retail stores. With Facebook on pace for a billion users, playtime is over. Last year we witnessed Google’s push to integrate...

  5. Facebook Nears Google Buzz-Like Privacy Settlement with FTC

    Google and Twitter both settled with the FTC for complaints involving social features; Google admitted to its privacy mistakes with Buzz and submitted to 20 years of audits, and Twitter acknowledged security lapses that made profiles more...

  6. What Goodies Does Google+ Hold for International Search Marketers?

    While Google’s previous attempts, Buzz and Wave, failed miserably in a sea of overwhelming ‘meh,’ the atmosphere around Google+ so far is one of excitement and potential. By copying many of Facebook’s best features, and adding a few neat...