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  1. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The platform doesn't matter that much. And just like in Facebook's early years, early adopters will reap massive rewards. Love 'em or hate 'em, BuzzFeed and its "Facebook crack" counterparts are generating obscene amounts of traffic.

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This will be fed by the launch of Facebook's new video ad platform, while Twitter will also play a big part in 2014. It's a game-changing move by the social network, with Morgan Stanley predicting Facebook video ads could be worth $1billion market...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Figuring out ROI from each platform as it pertains to your site and content type can help you make smarter decisions with your budget. For example, we often see Facebook "like" counts outpace traffic for that content, suggesting users click like on...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. First we saw the rise of mega platforms like Facebook and Twitter. Does our social media marketing strategy stimulate the level of social signals required to achieve...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  8. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...