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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Pinterest is a good social media platform, but once again isn't for everyone. Immediacy is a huge benefit that comes with this platform. You can create a video, upload it, then promote it easily to other platforms like Facebook and Twitter.

  4. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    For some people that might mean integration with a CRM or call tracking platform. Originally part of the Google Analytics developer platform, the App Gallery has been around almost three years, although most people aren't aware it even exists.

  6. Measuring Content Success: 2013’s Key Data Challenge

    Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with find value adding.