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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What has been the uptime for the location pages [VENDOR NAME]'s platform powers for the past 24 months? Does [VENDOR NAME] have a social publishing platform for locations? Please describe how [VENDOR NAME]'s platform enables compliance for any...

  2. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    This traffic was paid for via the Facebook Exchange, and top retailers are spending money to get it because they believe it's the most viable social advertising platform. When it came to integrating those social networks into retailers' product...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. This renders the open APIs that networks such as Facebook and Twitter have...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. Everybody now has the view that you fish where the fish are…I go...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most likely to bring marketers a usable database of affinity. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...