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  1. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Claim and manage your listings on major social networks like...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As the graph shows, when midnight struck in China and Japan, Twitter exploded with more than 1.6 million tweets that included the term "Happy New Year". Pinterest, Facebook, LinkedIn, and Google+ had some percentage of links point to them, but...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. First we saw the rise of mega platforms like Facebook and Twitter.

  5. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook...