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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Claim and manage your listings on major social networks like...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    As the graph shows, when midnight struck in China and Japan, Twitter exploded with more than 1.6 million tweets that included the term "Happy New Year". Pinterest, Facebook, LinkedIn, and Google+ had some percentage of links point to them, but...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. First we saw the rise of mega platforms like Facebook and Twitter.

  4. 4 Google Changes and How Online Merchants Can Adapt

    The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Search engines are connecting the "people, places and things" (how Google defines Knowledge Graph) more than ever, making the CEO more visible than ever. CEO participation on Facebook decreased over the past year.

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below: