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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer integration with Facebook? Do these pages utilize microformatting? Group Pages Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If you create similar reports for Facebook, Twitter, and other social profiles, you can use this comparative data to help you figure out where to focus your time and attention. Even though Pinterest can't yet compete with Facebook, it is growing...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Facebook Tests Its First Graph Search Ads, But They Aren’t...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    Contributing to their Facebook Pages etc The key to Facebook ads, like any other form of digital advertising for that matter, is how you target those campaigns. This has been particularly successful in social as both Twitter and Facebook ads have...