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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Facebook said their goal isn't to impact pages that are...

  2. 26 Free Must-Have Tools for PPC Success

    It's like AdWords Editor for Facebook. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Facebook Power Editor Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps...

  4. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Google, Microsoft and Facebook have begun development on their own browser-based individual identifiers. For example, it’s common to treat your website users differently based on where they engage on the site, but Morrelli argued it’s time to start...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. While they don't like the Yellow Pages, they understand how it works (or...

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.