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According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. On the social search side, results from Facebook’s Graph Search are generated...
In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a...
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Having fresh web pages with the most up-to-date information is imperative.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool. Map these need states to keywords, personas, and pages as you develop content.
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Facebook Tests Its First Graph Search Ads, But They Aren’t...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals) For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here.
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. While I couldn't find any instances of people incorporating disclosures into...
In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it. Google+ does have a more robust set of features than Facebook or Twitter.
With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is roughly equivalent to the inane Facebook posts issue is that of creating spammy pages on legitimate sites.
Google has announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect feature. Unlike Facebook however, Google promises only to publish such information with specific user...
A study by Mainstay Salire found that on average local Facebook pages receive five times more marketing reach and eight times more engagement per fan than do corporate brand pages. Keep in mind, local Facebook pages have the potential to outperform...
And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...
There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...
Contributing to their Facebook Pages etc The key to Facebook ads, like any other form of digital advertising for that matter, is how you target those campaigns. We now use AdWords and increasingly Facebook ads to push content in front of targeted...
Get creative and add news feeds from Instagram, Tumblr, and Facebook to the online newsroom. But today, as search continues to grow, thanks to social media, the search results pages include not only blue links, but also blogs, video, images, news...
