According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. On the social search side, results from Facebook’s Graph Search are generated...
In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a...
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. To learn how to get your hands on a free copy of "Search Engine Optimization: Your...
It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more important than ever thanks to the Facebook Graph Search).
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Having fresh web pages with the most up-to-date information is imperative.
If users can't like your page, then social connections of people searching Facebook cannot help lift your business in the Graph Search rankings. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Some categories for Facebook Pages may not allow for a location to be set; for...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool. Map these need states to keywords, personas, and pages as you develop content.
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. Despite the shrinking number of plain old web pages showing in SERPs, this is...
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Google is the best advertising product in the history of the world.because it's like advertising at a store," Henry Blodget said recently, "Facebook, meanwhile, is like advertising at a party. Like most of the above, this newest move by Facebook...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
One firm that offers a unique approach to a person's digital afterlife is Facebook. Google's tool handles data from Blogger; Contacts, Drive, Gmail, Google+, Pages, Picasa Web Albums, Google Voice and YouTube.
Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals) A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages...
Facebook Keyword Stuffing: Overuse of keywords on your pages. Your Website is Like a Cake Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
