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  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. Now, my wife's social media activity revolves around reading other people's...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. A rich Brazilian businessman named Chiquinho Scarpa attracted a great deal of press (and hatred) when he announced on...