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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The rest of the socialsphere followed in its own pace, and Facebook, my wife's go-to social destination, only recently decided to give in and add hashtags as a feature. Now, my wife's social media activity revolves around reading other people's...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Facebook has strict rules about how contests can be used, which is why it's important to use a third party tool like Rafflecopter. A rich Brazilian businessman named Chiquinho Scarpa attracted a great deal of press (and hatred) when he announced on...