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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  2. The Biggest Mobile Trends and Stories of 2013

    For all the buzz this year about SMS dying a slow death, Facebook's $3 billion bid for Snapchat showed us that short messaging isn't going away. And while it's a rare occurrence to see anyone actually sporting a pair in real life unless you work in...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. On Facebook, for example, a user’s personal profile...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    BuzzFeed's rising popularity is creating its own buzz among content marketers who are wondering if the BuzzFeed platform is replacing company-owned blogs as one recent headline asked. It's Twitter.com/brand or Facebook.com/brand instead of Brand.com

  5. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    The advantage in SEO is that we can instantly gauge the popularity of a piece by the amount of social shares and buzz to find the proven concepts. It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the...

  6. The Client’s Guide to Publishing Infographics

    But on average, the initial few days are when the infographic has the best legs, momentum and generates the most social buzz and the best chance for solid placement because it’s “fresh. However, if you don’t operate on WordPress, each social site...

  7. Social Shopping Apps Aim to Bridge the F-commerce Gap for Internet Retailers

    On the other hand, they can also access more Open Graph data about the buzz around that product, and actually put it to use, than the retailer. Facebook knows you Like a product, but they don't know it's a shoe; only that it is a product and the...